Soffront® Software Inc., www.soffront.com, the leader of mid-market CRM software, today announced that Axia Audio (www.axiaaudio.com) is using Soffront CRM to better manage sales opportunities and customer support. Axia specializes in digital audio routing, mixing and distribution systems for broadcast and other pro-audio applications.
After considering approximately two dozen solutions, Axia selected Soffront CRM in 2006.”We were looking for a hosted solution that was easy to use and quite customizable. We found that some products had an impressive user interface but were challenging to customize. Others that were easy to customize were difficult to navigate,” explained Marty Sacks, vice president of Axia. “Soffront provided us with the best combination of simplicity and customization.”
According to Sacks, Soffront increases productivity in their sales department by providing a full, 360 degree view of their customers. “Using automated tools in Soffront, our sellers can inform management on the status of opportunities and how best to close them.” Sacks summarized, “Soffront allows our sales force to spend more time doing what they do best—selling.”
Customer support at Axia has also improved with Soffront CRM. According to Sacks, Axia is the first broadcast console manufacturer to provide 24x7 customer support, and Soffront helps them do that more effectively. “The sun never sets on our business. If a customer calls in the morning and then calls back late that night, any customer support employee can help them. The customer’s complete history is quickly and easily available, ensuring the fastest possible resolution to every issue.”
Soffront Software Inc. (www.soffront.com) provides CRM solutions to small and medium-size businesses and divisions of large enterprises. Soffront is the most customizable CRM in the industry that readily adapts to a company’s processes, workflows, and users. Soffront spans an enterprise with integrated modules for sales, marketing, customer service, knowledge base, help desk, project management, asset management, issue tracking and more. With on-demand or on-site options, Soffront is quick to deploy and easy to use with a desktop, laptop or a PDA. Soffront is privately held, debt-free, and profitable.
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Alison Golan, 904-230-0349
Alison.Golan@Soffront.com
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