Soffront® Software Inc., www.soffront.com, the leader of mid-market CRM software, today announced that two companies within The JD Silvetti Group. (www.silvettigroup.com) are using Soffront CRM to automate and more efficiently track sales and marketing activities. Marine Surveys, LLC and APS, LLC (headquartered in Lafayette, Louisiana) are subsidiaries of The Silvetti Group and specialize in different segments of the marine survey industry.
The Silvetti Group purchased Soffront CRM in August 2008 to provide its companies with a powerful and customizable database. The software is currently being used by the sales and marketing departments of Marine Surveys and APS. Both companies plan to expand the software’s usage in the future to other departments, such as warehousing, operations, and administration.
According to Frank Donovan, Director of Marketing, Soffront CRM was selected after a thorough analysis of CRM vendors. “Using the Internet, I spent six weeks researching different CRM choices. In the end, I chose Soffront because the software was extremely flexibile and the sales people were accommodating without being pushy. I also liked that Soffront provided floating licenses, because it gives us more for our money.”
Although Soffront has only been installed for approximately six months, Donovan is impressed with the results. “Moving all of our data into one easily searchable database allows me to better manage my sales team and gives our sales force a superior tool to improve organization. Prior to Soffront, valuable information about prospects and customers was getting lost. I am now confident that relevant information from telephone calls, meetings, and emails is being saved and utilized.”
Soffront Software Inc. (www.soffront.com) provides CRM solutions to small and medium-size businesses and divisions of large enterprises. Soffront is the most customizable CRM in the industry that readily adapts to a company’s processes, workflows, and users. Soffront spans an enterprise with integrated modules for sales, marketing, customer service, knowledge base, help desk, project management, asset management, issue tracking and more. With on-demand or on-site options, Soffront is quick to deploy and easy to use with a desktop, laptop or a PDA. Soffront is privately held, debt-free, and profitable.
Trademarks are the property of their respective owners.
Alison Golan, 904-230-0349
Alison.Golan@Soffront.com
|
|
Call (800) 763-3766
