Soffront® Software Inc. (www.soffront.com), the leader of mid-market CRM software, today announced that Edgewood Partners Insurance Center (EPIC) is using Soffront CRM to improve customer support, sales opportunities, and marketing activities. EPIC (www.edgewoodins.com) is California’s fastest growing insurance brokerage, risk management, and employee benefits consulting firm.”
EPIC selected Soffront CRM over competing solutions because it fulfilled all of their needs within their budget. “We are impressed with the software’s ease of use and ease of customization,” explained Brian Talebzadeh, EPIC’s Information Technology Managing Partner. “Soffront’s solution also provides us with robust features at an affordable price.”
The IT department at EPIC is using Soffront’s Help desk module to more efficiently manage customer information and to enhance communication with clients. “With Soffront all customer information is easily available and organized,” continued Talebzadeh. “The software allows us to automatically track customer issues, quickly assign ownership, and easily escalate issues, if necessarily,”
Soffront’s fully web-based, self-help and knowledge management software provides knowledge base capabilities to EPIC’s customers, partners and employees. The entire organization is now better able to efficiently build and share knowledge.
EPIC’s sales and marketing departments are streamlining processes using the sales module of the CRM software. “Soffront has increased our productivity by allowing us to automatically track opportunities,” said Talebzadeh. “Using Soffront’s automated tools, we can also more efficiently forecast our sales and predict revenues.”
Talebzadeh concluded that EPIC is very pleased with the selection of Soffront CRM. “Soffront CRM is an affordable, yet robust solution. Additionally, Soffront’s technical team is very knowledgeable and willing to help customers.”
Soffront Software Inc. (www.soffront.com) provides CRM solutions to small and medium-size businesses and divisions of large enterprises. Soffront is the most customizable CRM in the industry that readily adapts to a company’s processes, workflows, and users. Soffront spans an enterprise with integrated modules for sales, marketing, customer service, knowledge base, help desk, project management, asset management, issue tracking and more. With on-demand or on-site options, Soffront is quick to deploy and easy to use with a desktop, laptop or a PDA. Soffront is privately held, debt-free, and profitable.
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Alison Golan, 904-230-0349
Alison.Golan@Soffront.com
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